Hey friends Over the past few weeks, I’ve been working on a personal project that’s turning into something I’m really proud of: A Google Sheets Add-on that fetches and audits GTM container data like tags, triggers, and workspaces — all from the comfort of a spreadsheet. Why I’m Doing This …
If you’ve been working with Google Analytics 4 (GA4), you might have encountered instances where the user_id field appears empty. This can be confusing and frustrating, especially if you rely on user identification to understand behavior patterns and track user journeys across sessions. Here’s a closer look at why this happens, and …
Imagine walking into a store with all the products perfectly arranged but no staff around to help you, no one to answer your questions, and no way to track what you’re interested in. Sounds chaotic, right? That’s what a website feels like when you don’t have proper tracking in place. …
Waste of money and energy Imagine opening your dream store, filled with fantastic products. But then, you just… leave it unattended! No staff to greet customers, answer questions, or fix anything amiss. Sounds crazy, right? That’s what having a website without Google Analytics feels like. Google Analytics is your website’s …
Ever noticed all your conversions showing up as “desktop” in GA4, even though you know mobile users are converting too? This can be frustrating, especially when you need accurate device breakdowns for campaign optimization. The culprit? It might be how you’re sending data to GA4 using the Measurement Protocol. Why …
