Hey friends Over the past few weeks, I’ve been working on a personal project that’s turning into something I’m really proud of: A Google Sheets Add-on that fetches and audits GTM container data like tags, triggers, and workspaces — all from the comfort of a spreadsheet. Why I’m Doing This …
If you’ve been working with Google Analytics 4 (GA4), you might have encountered instances where the user_id field appears empty. This can be confusing and frustrating, especially if you rely on user identification to understand behavior patterns and track user journeys across sessions. Here’s a closer look at why this happens, and …
When I first started my journey in data analytics, I was coming from a digital marketing background where most decisions were based on gut feelings, trends, and rough performance metrics. I knew data was powerful, but the world of data visualization seemed like a distant galaxy filled with jargon, coding, …
If I could go back five years and give my younger self some advice about becoming a digital analyst, I’d probably save myself a lot of headaches. But since I can’t do that, I’ll share my experiences and lessons with you. Over the years, I’ve spent countless hours diving into …
Introduction In the world of data visualization, two terms often come up: data storytelling and data framing. While both are crucial for effective communication, they serve different purposes. Understanding the difference can help you create more engaging and insightful dashboards, especially when using tools like Looker Studio. In this blog, …
Imagine walking into a store with all the products perfectly arranged but no staff around to help you, no one to answer your questions, and no way to track what you’re interested in. Sounds chaotic, right? That’s what a website feels like when you don’t have proper tracking in place. …
Waste of money and energy Imagine opening your dream store, filled with fantastic products. But then, you just… leave it unattended! No staff to greet customers, answer questions, or fix anything amiss. Sounds crazy, right? That’s what having a website without Google Analytics feels like. Google Analytics is your website’s …
Ever noticed all your conversions showing up as “desktop” in GA4, even though you know mobile users are converting too? This can be frustrating, especially when you need accurate device breakdowns for campaign optimization. The culprit? It might be how you’re sending data to GA4 using the Measurement Protocol. Why …
Remember back in 2014, when content was king? I dove headfirst into the world of online marketing, churning out content like a caffeinated copy machine. From social media management to crafting blog posts, I was all in. But somewhere between “5 Tips for Killer Content” and “The Ultimate Guide to …
Become the storyteller with 10 things in mind Data analysts are the masters of numbers, but true impact comes from weaving those numbers into a compelling narrative. Data visualization tools are fantastic, but they can’t replace the power of a well-told story. Here’s how to transform your data analysis into …
Supercharge your marketing insights with seamless Salesforce data integration in Google Analytics 4 (GA4) Are you leveraging the full potential of your Salesforce data to understand customer behavior and optimize marketing campaigns? Great news! Google Analytics 4 now allows you to import offline event data directly from Salesforce, unlocking a …
