eCommerce Measurement Plan Mastery: GA4, GTM & WooCommerce

About this course

Learn how to design and implement a complete eCommerce measurement plan using GA4, GTM, and WooCommerce. This hands-on course blends strategy with technical execution — perfect for data analysts, marketers, and freelancers who want to become experts in tracking what really matters.

This course is your complete guide to building a powerful, structured eCommerce measurement plan using Google Analytics 4, Google Tag Manager, JavaScript, and a real WooCommerce store.

Designed to bridge the gap between business strategy and technical implementation, you’ll learn how to connect real eCommerce goals to actionable KPIs and events — and implement everything hands-on.

🚀 What You’ll Learn:

How to create a data-driven measurement strategy from scratch

GA4 setup, enhanced eCommerce, and event-based tracking

Tag Manager configuration and JavaScript tracking on WordPress

Building and using a measurement plan document

Reporting with GA4 & Looker Studio

Funnel analysis, attribution, and communicating insights with teams

🎯 Who This Course Is For:

Junior to Mid-Level Data Analysts who want to become more technical and lead measurement planning

Marketers and Digital Strategists who want to understand what should be tracked (and how to talk to devs about it)

Freelancers and Consultants who need to create clean, client-ready tracking setups

Anyone who uses GA4 or GTM and wants to track eCommerce performance with clarity and confidence

By the end, you’ll walk away with a live tracking setup, a professional-grade measurement plan, and the skills to lead performance analytics in any eCommerce team.

Features

Hands-on GA4 & GTM implementation using WooCommerce
Real-world measurement plan development
Full eCommerce tracking setup (product views, carts, purchases)
Custom event tracking with JavaScript and GTM dataLayer
Template-based measurement plan included
Technical + business-focused learning path
Funnel and attribution reporting in GA4

Target audiences

Junior–mid level data analysts wanting to become more technical
Marketing professionals interested in understanding tracking structure
Freelancers or consultants working with eCommerce clients

Requirements

A basic understanding of Google Analytics (Universal or GA4)
Familiarity with eCommerce platforms (WordPress/WooCommerce preferred)
Comfortable navigating tools like Google Tag Manager
Some exposure to HTML or JavaScript is helpful (not required but beneficial)
Access to a WordPress site with WooCommerce (can be local or staging)
A Google account to set up GA4 and GTM
Chrome browser (for GTM preview/debug mode)

Curriculum

6 Sections
31 Lessons
Lifetime

Expand all sectionsCollapse all sections

Measurement Planning Foundations
Lay the strategic groundwork for your tracking setup by learning how to define business goals, KPIs, and user journeys — all with eCommerce in mind.
6
Business Goals vs. Metrics vs. KPIs
Get hands-on with Google Analytics 4 by setting it up, configuring eCommerce tracking, and building custom reports to understand user behavior and performance.
5
The Customer Journey in eCommerce
Master the essentials of Google Tag Manager by implementing tracking tags on a WooCommerce site, configuring triggers, and validating your setup in real time.
5
JavaScript & Custom Event Tracking
Learn when and how to use custom JavaScript and the GTM dataLayer to capture complex user behaviors and track dynamic site elements.
5
Building the Measurement Plan
Bring everything together by drafting a complete, professional measurement plan that connects goals to KPIs, events, and reporting tools.
5
Reporting, Attribution & Optimization
Turn tracking into action with reports, funnel analysis, and optimization workflows — and learn how to communicate insights clearly with stakeholders.
5

FAQs

Who is this course for?

This course is designed for data analysts, marketers, and freelancers who want to build complete eCommerce tracking systems using GA4, GTM, and WooCommerce. It's ideal for those with basic experience looking to go deeper into strategy and technical implementation.

Do I need to have a live WooCommerce site?

No — you can follow along using a local or staging WordPress + WooCommerce setup. We’ll guide you through setting it up so you can learn safely.

Will I learn how to set up GA4 and GTM from scratch?

Yes. You’ll go step-by-step through setting up GA4 properties, configuring events, using GTM, and testing your implementation — all in a real eCommerce context.

Do I get a certificate?

Yes — upon completing the course and final quiz, you’ll receive a certificate of completion to showcase your skills.

What if I have questions during the course?

You’ll have access to a discussion area (or Slack/Discord if added) where you can ask questions and get feedback. You’re not alone!

Instructor

Hisham

1 Student

2 Courses

10+ Years Digital Growth | Content Strategist | Data Enthusiast

Global Experience (2 Continents) | 🇨🇭 Swiss Alps Fan | ❤️ Arabic Culture

Free

Student:

4 Students

Lesson:

31 Lessons

Duration: Lifetime

Quiz:

0 Quizzes

Level: Intermediate