Managing tags in Google Tag Manager™ can quickly get messy — with dozens of tags, triggers, and variables scattered across your container. That’s where the Tag Auditor for GTM™ comes in. This powerful add-on for Google Sheets helps you instantly audit, review, and optimize your setup, saving you time and reducing errors.

5 Powerful Reasons You Need the Tag Auditor for Google Tag Manager™ (GTM Add-on)

Reason 1. Instant GTM audits without leaving Google Sheets

• No switching between GTM UI and external docs.

• One click → all your tags, triggers, and variables in a clean Sheet.

Reason 2. Save hours of manual work

• Traditional GTM audits = copy/paste hell.

• Add-on pulls everything automatically → ready for analysis or sharing.

Reason 3. Spot issues and duplicates fast

• See duplicate tags, unused variables, triggers firing on all pages unnecessarily.

• Helps teams tighten their GTM hygiene.

Reason 4. Easy collaboration and reporting

• Since it’s in Google Sheets, you can:

  • Share with clients/teams.

  • Add comments.

  • Build your own dashboards on top of the exported data.

Reason 5. It’s secure and read-only

• Add-on uses readonly scope for GTM.

• No risk of accidental changes to live containers.

• Data stays in your account — nothing is stored externally.

How to get started

• Step 1: Install Tag Auditor for Google Tag Manager from the Marketplace.

• Step 2: Open in Google Sheets.

• Step 3: Authorize once.

• Step 4: Run your first audit.

For more details about the add-on check here