Hey friends Over the past few weeks, I’ve been working on a personal project that’s turning into something I’m really proud of: A Google Sheets Add-on that fetches and audits GTM container data like tags, triggers, and workspaces — all from the comfort of a spreadsheet. Why I’m Doing This …
Data analytics isn’t just about crunching numbers—it’s about solving business problems, driving strategic decisions, and ensuring your insights create real impact. If you’re a digital analyst or aspiring senior data professional, here are the five must-haves that will help you stand out and build a long-term successful data career. 1. Identify Your Team’s Data Pain Points 🚨 …
https://www.youtube.com/watch?v=hHTgW9NGTo0&t=12s Here’s what I did step-by-step: Found My IP Address: I searched “What’s my IP?” in my browser and noted the address. This step is simple but crucial for identifying which activity to exclude. Set Up an Exclusion in GA4: In the Google Analytics admin panel, I navigated to Data Streams …
If you’ve been working with Google Analytics 4 (GA4), you might have encountered instances where the user_id field appears empty. This can be confusing and frustrating, especially if you rely on user identification to understand behavior patterns and track user journeys across sessions. Here’s a closer look at why this happens, and …
When I first started my journey in data analytics, I was coming from a digital marketing background where most decisions were based on gut feelings, trends, and rough performance metrics. I knew data was powerful, but the world of data visualization seemed like a distant galaxy filled with jargon, coding, …
If I could go back five years and give my younger self some advice about becoming a digital analyst, I’d probably save myself a lot of headaches. But since I can’t do that, I’ll share my experiences and lessons with you. Over the years, I’ve spent countless hours diving into …
Introduction In the world of data visualization, two terms often come up: data storytelling and data framing. While both are crucial for effective communication, they serve different purposes. Understanding the difference can help you create more engaging and insightful dashboards, especially when using tools like Looker Studio. In this blog, …
Imagine walking into a store with all the products perfectly arranged but no staff around to help you, no one to answer your questions, and no way to track what you’re interested in. Sounds chaotic, right? That’s what a website feels like when you don’t have proper tracking in place. …
Waste of money and energy Imagine opening your dream store, filled with fantastic products. But then, you just… leave it unattended! No staff to greet customers, answer questions, or fix anything amiss. Sounds crazy, right? That’s what having a website without Google Analytics feels like. Google Analytics is your website’s …
Ever noticed all your conversions showing up as “desktop” in GA4, even though you know mobile users are converting too? This can be frustrating, especially when you need accurate device breakdowns for campaign optimization. The culprit? It might be how you’re sending data to GA4 using the Measurement Protocol. Why …
Since my big move from Dubai to Zurich, I’ve found myself constantly comparing work-life in these two vibrant cities. Having had the incredible opportunity to live and work in both, I’ve noticed some interesting contrasts, especially when it comes to after-work social interaction. Dubai: The All-Encompassing After-Work Scene Dubai’s work …
