Remember back in 2014, when content was king? I dove headfirst into the world of online marketing, churning out content like a caffeinated copy machine. From social media management to crafting blog posts, I was all in. But somewhere between “5 Tips for Killer Content” and “The Ultimate Guide to …
Become the storyteller with 10 things in mind Data analysts are the masters of numbers, but true impact comes from weaving those numbers into a compelling narrative. Data visualization tools are fantastic, but they can’t replace the power of a well-told story. Here’s how to transform your data analysis into …
Supercharge your marketing insights with seamless Salesforce data integration in Google Analytics 4 (GA4) Are you leveraging the full potential of your Salesforce data to understand customer behavior and optimize marketing campaigns? Great news! Google Analytics 4 now allows you to import offline event data directly from Salesforce, unlocking a …
Who am I? Hey everyone, Hisham Walid Ghanyem here! By day, I’m a data analyst wrangling numbers and uncovering insights for the Lufthansa Group in Frankfurt, Germany. But outside the world of spreadsheets, I’m an F1 enthusiast, a fitness fanatic (with a background in boxing and Jujitsu!), and a lover …
