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Business Goals vs. KPIs vs. Metrics: The eCommerce Analytics Mistake Everyone Makes

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2025-07-16
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Screenshot of a WooCommerce product tracking setup using JavaScript and Google Tag Manager for GA4 view_item event.

In 5 steps, Easily Track WooCommerce Product Views with JS & GTM

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2025-06-09
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Illustration of a Google Tag Manager add-on project showing a Google Sheet with GTM tag data and GTM UI open in browser tabs

From Courses to Code: Building My First Google Tag Manager Add-on with Apps Script

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2025-04-21
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A digital analyst automating Google Tag Manager data into Google Sheets using Apps Script

How to Connect Google Tag Manager API to Google Apps Script (Step-by-Step)

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2025-03-28
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A professional presentation on data maturity and career growth, featuring a speaker discussing five key principles for a successful data career with an engaged audience.

5 Must-Haves for a Successful Data Career

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2025-01-30
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Remove IP Address on GA4 banner with a smiling man on a blue and black gradient background

How I Made Sure Google Analytics Didn’t Count Me as My Own Biggest Fan

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2024-12-09
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Missing User ID on GA4 visual with phone and Google Analytics logo

Why You Sometimes See an Empty User ID in GA4 (and How to Work Around It)

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2024-11-06
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5 Reasons We Love Looker Studio

5 Reasons How Looker Studio shaped my career

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2024-10-27
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New Digital Analyst? Here is what you need to know - Image featuring a smiling man with a blue and yellow graphic design.

So, You Want to Be a Data Analyst? Here’s What You Need to Know

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2024-10-23
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2 Comments

Data Storytelling vs. Data Framing: Understanding the Difference in Looker Studio Dashboards

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2024-10-20
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Must have skill: How I Set Up a DataLayer in Google Tag Manager

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2024-10-05
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Website Mystery? Google Analytics is Your Missing Shopkeeper!

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2024-05-10
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2 Comments
Missing device data in GA4 fixed using Google Analytics Measurement Protocol guide

Missing Device Data in GA4? Here’s How the Measurement Protocol Can Help (But With a Twist)

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2024-05-06
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From Dubai Dinners to Swiss Apéros: Navigating After-Work Culture in Two Worlds

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2024-05-03
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From Content King to Data Decoder: Why Numbers Became My New Language

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2024-05-02
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Data with Flair: How to Craft Data Stories with Style

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2024-04-22
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Unleash the Power of Your Salesforce Data in Google Analytics 4 

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2024-04-22
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Hisham Ghanayem

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