Business Goals vs. KPIs vs. Metrics: The eCommerce Analytics Mistake Everyone Makes
Introduction Many eCommerce teams track everything — but end up understanding nothing. The root cause? Confusing business goals with KPIs and metrics. In this post, we clarify the differences with real-world eCommerce and airline industry examples. What Are Business Goals? A business goal is a strategic objective defined by leadership. It focuses on outcomes like […]
In 5 steps, Easily Track WooCommerce Product Views with JS & GTM
Tracking ecommerce activity accurately is essential for understanding your customers. In this guide, you’ll learn how to set up the view_item event for WooCommerce product pages using plain JavaScript and Google Tag Manager (GTM) — without needing PHP or extra plugins. This tutorial is ideal for: Let’s dive in step by step. Tools You’ll Need […]
From Courses to Code: Building My First Google Tag Manager Add-on with Apps Script
Hey friends Over the past few weeks, I’ve been working on a personal project that’s turning into something I’m really proud of: A Google Sheets Add-on that fetches and audits GTM container data like tags, triggers, and workspaces — all from the comfort of a spreadsheet. Why I’m Doing This As a Digital Analyst, I […]
How to Connect Google Tag Manager API to Google Apps Script (Step-by-Step)
Why You Sometimes See an Empty User ID in GA4 (and How to Work Around It)
If you’ve been working with Google Analytics 4 (GA4), you might have encountered instances where the user_id field appears empty. This can be confusing and frustrating, especially if you rely on user identification to understand behavior patterns and track user journeys across sessions. Here’s a closer look at why this happens, and how you can work around […]
5 Reasons How Looker Studio shaped my career
When I first started my journey in data analytics, I was coming from a digital marketing background where most decisions were based on gut feelings, trends, and rough performance metrics. I knew data was powerful, but the world of data visualization seemed like a distant galaxy filled with jargon, coding, and complex tools that just […]