So, You Want to Be a Data Analyst? Here’s What You Need to Know
If I could go back five years and give my younger self some advice about becoming a digital analyst, I’d probably save myself a lot of headaches. But since I can’t do that, I’ll share my experiences and lessons with you. Over the years, I’ve spent countless hours diving into data, setting up web tracking, […]
Data Storytelling vs. Data Framing: Understanding the Difference in Looker Studio Dashboards
Introduction In the world of data visualization, two terms often come up: data storytelling and data framing. While both are crucial for effective communication, they serve different purposes. Understanding the difference can help you create more engaging and insightful dashboards, especially when using tools like Looker Studio. In this blog, we’ll break down these two […]
Must have skill: How I Set Up a DataLayer in Google Tag Manager
Imagine walking into a store with all the products perfectly arranged but no staff around to help you, no one to answer your questions, and no way to track what you’re interested in. Sounds chaotic, right? That’s what a website feels like when you don’t have proper tracking in place. Now, here’s where I stumbled […]
Website Mystery? Google Analytics is Your Missing Shopkeeper!
Waste of money and energy Imagine opening your dream store, filled with fantastic products. But then, you just… leave it unattended! No staff to greet customers, answer questions, or fix anything amiss. Sounds crazy, right? That’s what having a website without Google Analytics feels like. Google Analytics is your website’s missing shopkeeper: Without Google Analytics, […]
Missing Device Data in GA4? Here’s How the Measurement Protocol Can Help (But With a Twist)
Ever noticed all your conversions showing up as “desktop” in GA4, even though you know mobile users are converting too? This can be frustrating, especially when you need accurate device breakdowns for campaign optimization. The culprit? It might be how you’re sending data to GA4 using the Measurement Protocol. Why Device Category Isn’t Always Reported […]
From Content King to Data Decoder: Why Numbers Became My New Language
Remember back in 2014, when content was king? I dove headfirst into the world of online marketing, churning out content like a caffeinated copy machine. From social media management to crafting blog posts, I was all in. But somewhere between “5 Tips for Killer Content” and “The Ultimate Guide to Engagement,” a tiny voice started […]