Lay the strategic groundwork for your tracking setup by learning how to define business goals, KPIs, and user journeys — all with eCommerce in mind.

Get hands-on with Google Analytics 4 by setting it up, configuring eCommerce tracking, and building custom reports to understand user behavior and performance.

Master the essentials of Google Tag Manager by implementing tracking tags on a WooCommerce site, configuring triggers, and validating your setup in real time.

Bring everything together by drafting a complete, professional measurement plan that connects goals to KPIs, events, and reporting tools.

Turn tracking into action with reports, funnel analysis, and optimization workflows — and learn how to communicate insights clearly with stakeholders.