Unlock the Power of Data: How I Set Up a DataLayer in Google Tag Manager

The Backstory: Why I Needed a Data Layer

The First Step: Setting Up Google Tag Manager

  • First, I signed up for a GTM account (if you haven’t, trust me, it’s free and worth it).
  • I installed GTM on my WordPress site by adding the code snippet in the header.php and footer.php. Simple enough, but essential!

The Magic of the Data Layer: A Story of Tracking Blog Views

This is how I did it:

  1. Creating the Data Layer: I wrote a small script to push key information about the blog page into the Data Layer. Things like the page title, URL, and event type (I called it “blogPageview”).Here’s what the code looks like:
  2. Adding it to the Blog Page: I added this snippet to the blog template in WordPress (single.php). It ensures that every time someone lands on a blog post, this data gets pushed into the Data Layer.

Why This Matters?

The Lightbulb Moment: Preview and Test

Why You Should Care



Final Thoughts

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About Me

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